Greg Economou

From Hoopedia

Greg Economou was named executive vice president and chief marketing officer for Bobcats Sports & Entertainment in September of 2006, after serving as NBA Senior Vice President of Marketing and Communications. In his new role, Economou will be responsible for the organization’s branding, marketing and advertising efforts; public relations and communications activities; game presentation; community relations; merchandising; ticket sales and service; and corporate partnership sales and service for the Charlotte Bobcats, Charlotte Sting and Charlotte Bobcats Arena.

Economou, who since April of 2006, directed the NBA’s marketing and communications efforts, will transfer his 16 years of team, league and sponsorship marketing experience to help grow the franchise’s business as well as the NBA brand at the local level.

Prior to his stint at the league office, he was the Managing Director & CEO of BRANDTHINK, a management consulting firm specializing in sports marketing and management strategy development. Economou was responsible for helping sports properties – including the Houston Rockets, Pittsburgh Pirates, Atlanta Hawks, Atlanta Thrashers, Philips Arena, Tampa Bay Devil Rays and Dale Earnhardt, Inc. – develop their brand positioning, sponsorship marketing and consumer segmentation programs.

A 1988 graduate of the University of Connecticut with a dual degree in Communications and History, Economou was a member of the 1988 NIT Championship team. He also played professionally in Europe. He and his wife, Betsy, have three sons, Rip, Luke and A.J.