Hoop & Inside Stuff Magazines
From Hoopedia
Hoop
NBA Hoop is a high quality, in-depth, authoritative magazine that covers the world of the NBA for the adult reader. Designed to reflect the changing face of that demographic, Hoop goes far beyond the normal news and profiles by furnishing mature, thought provoking articles and the kind of behind-the-scenes coverage that only an NBA league licensed publication can bring. In addition, the magazine examines more than the game itself.
Through the prism of basketball—the reader’s favorite sport -- NBA Hoop reports on lifestyle issues: hobbies, entertainment, style, fashion and health, as well as more serious topics like the business of sports, advancing technologies, investment strategies, etc.
Distributed to the pre-qualified NBA spectator -- a well-educated, upscale consumer -- the magazine provides its readers with a unique forum through which to interact with the game and its players. This, in turn, facilitates a uniquely close, loyal relationship and creates the most effective platform for delivering an advertising message.
Inside Stuff
Inside Stuff Magazine is the authority on NBA basketball for the 12-24-year-old pro hoops fanatic. It offers the reader an all-access pass to the NBA that most fans -- and magazines -- aren’t privy to. From the locker rooms to the vacation hotspots to the Lakers’ team huddle, the IS reader will be getting an exclusive, behind-the-scenes look at NBA action, escorted by incomparable NBA photographers and colorful, hip writers.
IS takes the reader behind-the-scenes off the court, visiting with the musicians, actors and entertainers who have embraced the NBA scene. Interviews with players about their free time, their favorite charities, their favorite “stuff,” etc. all provide insight in to the fashion and lifestyle of the NBA.
Popular television hosts Ahmad Rashad and Summer Sanders are on hand to add their unique views and exciting, celebrity-filled encounters to pages crammed with humor, insight, and attitude. The duo’s columns reinforce the powerful bond between the magazine, the web site, the television properties, and the reader.
Inside Stuff readers enjoy more than just the finished product -- they have a significant role in creating its content. Thanks to correspondence with the editorial staff, instant feedback via the website and various NBA-sponsored promotions, they regard IS as their magazine. And by virtue of Inside Stuff allowing a few to share time with their favorite superstars and write about those experiences, it truly will be.
