NBA.com International
From Hoopedia
The NBA is one of the most popular U.S. based sports internationally and the first and professional sports league in the U.S. to offer international web destinations for fans. Among English-Language sports league Web sites NBA.com draws the greatest number of users from outside the United States with 53 percent of all traffic to the site.
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International Web Destinations:
- Brazil, (NBA.com/brasil)
- Chinese (NBA.com/china)
- Espanol (NBA.com/espanol)
- France (NBA.com/france)
- Germany, (NBA.com/germany)
- Japan (NBA.com/japan)
- Canada (NBA.com/canada)
- Taiwan (NBA.com/taiwan)
- United Kingdom (NBA.com/uk)
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NBA.com
- NBA.com, which launched over 10 years ago, currently averages more than 2.6 million daily visits, with more than 50% of its traffic coming from fans located outside the U.S., representing more international traffic than any other U.S.-based sports Web site (20% of all traffic comes from fans in China). The NBA was the first professional sports league in the U.S. to offer specific international Web destinations for fans.
- More than 95% of all NBA marketing partners are activating on NBA.com, demonstrating how brands can tap into the league’s array of assets.
- NBA.com unveiled NBA LEAGUE PASS Broadband, providing all NBA LEAGUE Pass television subscribers with access to live video webcasts on NBA.com. The service marks the first time fans will have access to a full slate of live NBA games online. (Jan. 2006)
- NBA.com also teamed with Google to launch the Google Video Store, marking the first time fans were able to purchase full 2005-06 NBA games online. (Jan. 2006)
- NBA is the first professional sports league to feature video podcasts (Nov. 2005)
- NBA TV Broadband, an advertiser-supported broadband video product providing visitors to NBA.com with free access to comprehensive NBA video highlights launched Nov. 2005.
- In February 2006, NBA.com had a record 21.9 million broadband video content streams
