The NBA

From Hoopedia

The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada.

During the 2005-06 season, the NBA will distribute 44,000 hours of programming to 215 countries and territories in 43 languages. The league’s worldwide reach can also be seen with 81 international players on NBA rosters. Domestically, the NBA will broadcast 142 games on national television this season on ABC, TNT, ESPN and ESPN2, and is on pace to eclipse attendance records for the third consecutive season.

NBA Entertainment, the league's award-winning production and programming division, produces NBA TV, a 24-hour television network, and exclusive content for each of the NBA's team web sites, and the league's official sites, NBA.com, WNBA.com and NBADLEAGUE.com. The NBA is also an established leader in sports marketing, currently maintaining its longest list of fully integrated domestic and global marketing partnerships with the most recognizable brands in the world, including the leading Internet content and technology providers that bring the game even closer to fans around the world.

As fans witness tremendous performances on the court, some of the NBA's most significant efforts occur off the court. This past year, the league launched its most ambitious community outreach endeavor, NBA Cares. Over a five-year span, players and teams will raise and contribute $100 million for charity, donate more than one million hours of volunteer service to communities worldwide, and build more than 100 educational and athletic facilities where children can learn and play. For more information on the NBA, visit NBA.com.