Adidas ltd AG is a major German sports apparel manufacturer, part of the Adidas Group, which includes Reebok sportswear company and is the second largest sportswear manufacturer in the world. The company was named after its founder, Adolf (Adi) Dassler, in 1948. Dassler had been producing shoes starting in 1920 in Herzogenaurach, near Nuremberg, with the help of his brother, Rudolf Dassler (who later formed the other shoe company Puma). The company registered as adidas AG (with lower-case lettering) on August 18, 1949. The company's clothing and shoe designs typically feature three parallel stripes, and this same motif is incorporated into Adidas's current official logo.