From HoopediaNBA players Stephon Marbury and Ben Wallace with Steve and Barry's and was launched in September 2006. There are many styles, mostly for $9.98, but Steph's on court shoe, the Starbury One, sells for $14.98. The shoes are made with the same quality as those of other NBA-endorsed players such as the sneakers of Nike or D-Wade or LeBron according to Stephon Marbury.
Marbury remembers growing up in Coney Island (located in Brooklyn, New York) and not being able to afford the latest shoes. Hoping that his discount sneaker idea will become popular, Marbury has gone as far to prove his point by playing in his own brand name sneakers for all of the NBA season starting with the 2006-2007 season, thus proving the $15 price tag is not a gimmick, but that the shoe can actually can perform effectively in a basketball environment. The idea of $15 dollar shoes and inexpensive quality has been an idea of Marbury for a long time according to the New York Knicks point guard. In fact he was the first one to approach Steve & Barry's retailer with his idea for his own inexpensive, quality clothing and sneaker line. The shoes are manufactured in China but there is a third party involved to prevent sweatshop conditions.
Marbury's initial shoe lineup entitled "Starbury" includes "The Starbury One," a basketball shoe which Stephon promises to wear all season on the New York Knicks, "Starbury Crossovers," a classic "Air Force One"-style shoe which is listed at $9.98 USD, "Starbury Cyclones," shoes with similar styling to "New Balance" shoes, also retailed at $9.98 USD, and finally the "Starbury SXM," another basketball shoe listed at $9.98. Not only does the "Starbury" brand feature shoes but it also sells low priced clothes. The initial lineup includes varsity jackets, hoodies, t-shirts, jerseys, track jackets and pants, dazzle pants, jeans, jean jackets, and warm-up outfits, all under $10.
According to Andy Todd, president of Steve & Barry's, the Starbury line will expand from 50 products to over 200 for Spring 2007. The line will include "The Starbury Two" sneaker, polo shirts, skateboard shoes, and other lifestyle products; all under $15 dollars.
On April 1st 2007, Stephon Marbury released yet another pair of low-price NBA quality sneakers known as the "Starbury two". This shoe will also be endorsed by Ben Wallace, currently of the Chicago Bulls, and will be also have his own sneaker model, the "Big Ben", coming out in late August or the Fall of 2007. Other sneaker models which debuted on April 1st include a low-top version of the Starbury II, the "Starbury Team" - a high-top sneaker, the "Crossover LE" - the next incarnation of the low-top "Crossover", and has a "shiny" texture to it similar to Bape's "Bape-sta" sneaker, the "SMX Trainer" - the design is radically changed from the first "SMX" model, now a low-top cross-trainer made of "nubuck" material, the "Cyclone II" - sequel to the "Cyclone", a "nubuck" jogging shoe, the "Bowery" - a low profile casual shoe, the "Surfside" - a "nubuck" skate shoe, and the "Tornado" - a running shoe.