U.S. Cellular Arena
U.S. Cellular Arena (formerly the Milwaukee Arena, MECCA Arena and Wisconsin Center Arena) is an indoor arena located in Milwaukee, Wisconsin.
It opened in 1950 and was one of the first to accommodate the needs of broadcast television. It was folded into the MECCA complex when it opened in 1974. It is also known for its former unique basketball court painted by Robert Indiana in 1978, with large rainbow 'M's taking up both half-courts representing Milwaukee.
It was home to the Milwaukee Bucks of the NBA from 1968-1988, and hosted the 1977 NBA All-Star Game before an audience of 10,938. The venue was also home to Marquette University's men's basketball team along with the International Hockey League Milwaukee Admirals. These teams all moved to the Bradley Center upon the newer arena's opening in 1988.
As the MECCA, the building hosted the Mideast Regional first and second round games in the 1984 NCAA Division I Men's Tournament. The U.S. Cellular Arena has hosted all or part of every Horizon League men's basketball conference tournament since 2003.